Think direct mail (DM) is dead? Inbox overload means decision makers are paying more attention to what comes in the post. Michael King looks at three examples of awesome B2B campaigns demonstrating DM ...

Want to get your business-to-business prospect’s attention? Done the right way, good old-fashioned direct mail can be a key part of your strategy. Chief Marketer talked with Michele Fitzpatrick, vice ...

With many of our working lives now revolving around the internet, the marketing landscape has evolved considerably over recent years. With social media and email campaigns targeting tens of thousands ...

President at Thought Transformation, working with companies to align sales with tactical marketing for repeatable revenue. Todd and Charlene sat in their company conference room at opposite ends of a ...

Just a few years ago, common wisdom in marketing predicted that digital would snuff out direct mail, along with many other more traditional printed sales methods. Despite an obvious decline in direct ...