If you want to develop your own creative idea for a project, does it help to study how other people have approached the same task? One classic finding, called the conformity effect, shows that looking ...

Solomon Asch once remarked, "The tendency to conformity in our society is so strong that reasonably intelligent and well-meaning young people are willing to call white, black. This is a matter of ...

A few decades ago, the model for a succeeding in business was built on a platform of employee conformity. Employees masked who they were, leaving their true selves at the office door, and went to ...