It wasn’t just that they showed us how to use the machine, they pulled together the whole ecosystem needed to make it ...

NEW YORK—The IAB Tech Lab has launched “Ad Format Idol,” an initiative to standardize emerging connected TV ad formats. The global standards-setting body said its new project seeks help from ...

More evidence of content cuts at CC Radio: Their much-acclaimed Format Lab is gone from the web. Replaced by their “I (Heart) Music” website for mobile phones. The list now only includes a few HD ...