Consumers might not just feel obligated to shop at a specific store because of their membership, but they could also end up ...

Loyalty perks such as free stays and upgrades are increasingly important in making travel feasible, per a new Marriott Bonvoy ...

Ultimately, AI enables loyalty programs to operate at a micro, highly personalized level, using historical data to drive ...

With 9 million members, Air Canada’s Aeroplan program offers global travel rewards, partner perks, and even ways to earn ...

From enhanced store intelligence to personalized apps and integrated online ordering, retailers spent the year shifting from ...

Many brands in desperate need of traffic are turning to their loyalty programs. Can they do enough to move the needle?

Paid loyalty programs are an increasingly popular way for businesses to retain customers and increase brand loyalty. If you’re thinking about offering a paid loyalty program, you’re not alone.

In 2025, loyalty programs have become one of most important assets as the airline industry tilts more toward wealthier ...

American Airlines is pioneering yet another frontier in loyalty through evolutions to its long-standing AAdvantage program.

Without structured loyalty programs, many restaurants lose customers after just one or two visits, despite offering great food and service. This makes reward-driven engagement a crucial strategy.

The timing aligns with an undeniable travel trend: the explosion of kid-free, adults-only vacations. Virgin says demand for ...