Nick Kraus is the CEO & Founder of Kraus Marketing, an agency that delivers high-end digital marketing. Learn more: krausmarketing.com. Brand positioning is the process of differentiating your brand ...

As technology continues to lower access barriers, many companies are increasingly looking to hire beyond national borders. With international talent offering fresh perspectives, deep local insights ...

Many hospitals and health systems realize they need to develop and implement an ASC plan. But knowing at the outset of the process how an ASC will fit into your broader organizational vision will make ...

In a competitive and unpredictable world, discover how to become a master strategist who creates and captures value. Get feedback from your peers on a strategic challenge that your organisation is ...

“Intellectual property, when effectively managed, transcends its traditional role as a mere legal safeguard and transforms into a pivotal business asset that can drive innovation, secure competitive ...

At that point, a business must start developing a strategy around formulating resolution options that will win over regulators but that are also mutually beneficial to its impacted business units. We ...

Standing out in search is not easy. The search environment is hyper-competitive. It is possible to publish excellent content and still see it fail to rank. Competition is everywhere in search. You are ...

User intent is the foundational piece of strategic SEO efforts. It’s the tool that can help your brands move beyond chasing consumers to delighting them with your content. This article what exactly ...

Today, critical thinking is an essential skill that empowers us to analyze information, make wise choices, and solve complex problems. Interestingly, some online games are designed to help develop ...