Jordan Cook hit the 1 billionth shot in the history of the Arccos shot-tracking platform in his home country of Australia. Did you know that if you took one golf swing per second, it would take nearly ...

TaylorMade’s new commitment to a holistic approach to serving its customers through a revitalized app launched last month got another boost this week when the company joined with Arccos to offer the ...

Equipment, and increasingly the selling of equipment, is about data and statistical analysis. There is no shortage of advanced technology to analyze how clubs work—and how they work for you (visit a ...

Modern golf is no longer played on intuition alone. A golfer today steps onto the course with an app, a watch, and a stream of live data that reshapes every decision — from club selection to ...