Sentiment analysis, a powerful tool in the marketing world, is the process of extracting opinions, emotions, and attitudes from text data. By leveraging natural language processing and machine ...

There has been a tremendous evolution in the social media marketing industry over the past few years. From the tools we use and the strategies we implement to the metrics we track, all have undergone ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Tracking and analyzing sentiments has emerged on the scene alongside countless other ...

Sentiment analysis — a sophisticated tool that interprets the emotional tone behind words, giving brands a lens into how their services or products resonate. Customer feedback is a treasure trove of ...

Cultural sensitivity matters. Sentiment systems now account for cultural nuances, which helps support global trust and better customer relationships. Throughout my three and a half decades in the ...