The belief here is that the keywords you use in H2-H6 subheadings are more heavily weighted in Google’s algorithm than words in plain text and that tags are therefore a ranking factor of their own.

The title tag is one of the most important SEO elements. It can have a great impact on your rankings. In my experience, optimizing title tags can give rankings a strong boost. There are many different ...

The increased use of language understanding in search engines has prioritized writing content that is organized by topics and subtopics and communicates the message in a way that lacks ambiguity.