Robot has begun bankruptcy proceedings under which its Chinese creditors will acquire the consumer robot company and continue the brand.

Branded is a weekly column devoted to the intersection of marketing, business, design, and culture. Just a few years ago, iRobot, best known as the maker of the Roomba, was riding high, with annual revenue topping $1 billion; Amazon bid $1.7 billion to ...

Things are not looking good for iRobot. Although their robotic Roomba vacuums are basically a household name, the company has been faltering financially for some time now. In 2024 there was hope of a buyout by Amazon, who were presumably keen to pull the ...