In September, a quirky game called Steal a Brainrot hosted 25 million players at the same time on Roblox’s global platform, surpassing a record set just months earlier by Roblox’s prior hit, Grow a ...
The kids are playing computer games. According to the latest Global Games Market Report from the analysts at industry intelligence firm Newzoo, Gen Alpha—defined in this case as anyone born in or ...
What I've learned from watching my two kids play Roblox (NYSE: RBLX) is that when it comes to games, what matters most is the overall experience and connectivity with their friends. Consoles can have ...
Advertising could redefine Roblox’s financial model. The platform is maturing alongside its largest base of users. Global growth remains the next frontier. Roblox (NYSE: RBLX) has gone through its ...
Some would like to think so. If there’s a single word that can perfectly describe the gaming industry as a whole, it’s evolution. Think about it at its most basic level. When video games first started ...
This article was featured in One Great Story, New York’s reading recommendation newsletter. Sign up here to get it nightly. I’ve arrived in the middle of a vast expanse of what looks like green LEGO ...