Jennifer Simonson is a business journalist with a decade of experience covering entrepreneurship and small business. Drawing on her background as a founder of multiple startups, she writes for Forbes ...
Measuring—and delivering—what consumers really want by Eric Almquist, John Senior and Nicolas Bloch When customers evaluate a product or service, they weigh its perceived value against the asking ...
Carol K. Kane ([email protected]) is director of the Division of Economic and Health Policy Research at the American Medical Association, in Chicago, Illinois. Kurt Gillis is a principal economist in ...
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