Using Technology To Scale The Unscalable (S6E7) Scaling doesn’t only refer to the production of a product but also encompasses various aspects like scaling the sales funnel, supply chain, employee training, customer education, and more. The example of Starbucks is given to illustrate that even brick-and-mortar businesses can be viewed as scalable tech companies if they have a competitive advantage and can operate at a large scale. The concept of a tech stack is introduced, referring to all the s